Online Exclusive: Fresh & Plastic Free Packaging Pleases
A PET carton, cardboard carton and matt finishes to the graphics were used across the three Pure Spa Products designs.
By Lisa Samalonis, Associate Editor

The packaging for the N-Spa lip balms, from Pure Spa Products, uses an innovative technique that

Pure Spa’s Lip Balm Packaging employs fresh-picked colors and plastic free packaging.

keeps all of the products in place and on display in the box — without using any plastics. Typically, plastics are used to keep the integrity of a packaging structure in place, while allowing the consumer to see the product inside. However, Pure Spa Products turned to packaging design and sourcing specialist New Vision Packaging for a plastic-free alternative. New Vision Packaging sourced the materials and completed the structural design for three different packs of Pure Spa’s latest beauty product, on sale exclusively in ASDA supermarkets across the UK.

The company employed a cardboard structure inside the packaging that keeps the product on view through a window, while still maintaining a rigid structure. This keeps the environmental impact of the packaging to a minimum as it is entirely made of cardboard. “The N-Spa beauty range is made up of vitamins and natural ingredients, so it was important to keep these ideals in mind when designing the packaging,” explains Stephen Shortland, managing director of New Vision Packaging.

A variety of techniques were used across the three designs, including a PET carton, cardboard carton and matte finishes to the graphics. “These materials ensured an organic look and feel to the final packaging, maintaining the branding of the product,” he says.

The end result really hit the mark. “We are very pleased with the final result of the gift packaging, the print finish was exactly how we’d required it to look with really vibrant color,” explains Pure Spa’s brand manager, Claire Wall. “The solutions that New Vision Packaging supplied us with for the structure of the boxes has worked really well, we always enjoy working with their design team.”